Course Overview

In 2007, Cole was one of the highest rated World of Warcraft players in North America, and one of the first e-famous gaming bloggers with a dedicated audience. Since then, Cole has amassed millions of readers all over the world writing for major publications such as Inc, TIME, Forbes, Fortune, Huffington Post, Business Insider, Entrepreneur, and more. Want to learn how to build a loyal, profitable Personal Brand in gaming? Learn from one of the industry’s pioneers.

Nicolas Cole Exitec Building a Personal Brand Gaming Industry

  • Build A Following Learn the art of how to get people to pay attention to YOU in a crowded marketplace, and how to set yourself apart
  • Provide Value An in-depth breakdown of what separates “good” content from “remarkable” content, and how to build a successful content schedule
  • Monetizing Cole teaches you the same strategies big brands and successful entrepreneurs are using to monetize themselves—and how you can too.

Course Breakdown

  1. Make Yourself
    Building a Personal Brand is all about reinvention. Just like in a video game, you create your own character—except that character is YOU. In this lesson, we discuss the creative freedom that comes with building a Personal Brand in gaming, and how to turn what you love into a full-time career.

  2. A Personal Brand
    What makes a Personal Brand is your personality. It’s the way you speak, the jokes you make, the type of content you create, the way you dress and express yourself, your opinions, your playstyle, everything. It all matters.

  3. Who is Your Audience?
    Who do you want to follow YOU? Who do you want watching your videos, reading your blogs, ‘Liking’ your posts? Building a quality Personal Brand is all about providing your audience value.

  4. What is Your Platform?
    Do you want to be a YouTuber? A Twitch streamer? A Twitter newscaster? The content you create should be unique to each platform, which is why it’s so important to understand who your audience is.

  5. Who is Your Competition?
    Brands are constantly competing for people’s attention—and gamers are no different. It’s very important to be aware of who your competition is, so you can study them and keep tabs on the content they’re creating.

  6. What is Your Voice?
    Building a Personal Brand is about understanding the influence your voice can have, and creating content that resonates with your core audience.

  7. Building Loyalty
    How do you get someone to come back to your channel every single day? How do you keep someone as a viewer for more than just a few seconds? Building loyalty is tough, which is why we go through the specifics for what creates loyalty in the first place.

  8. Growth Hacking
    How do you grow your social media following from 0? There are lots of little things you can do, quick and easy daily habits that will get your content in front of the right people.

  9. Building an Email List
    Having an e-mail list is the fastest way to monetizing your Personal Brand—period. In this lesson, we go over exactly how you can start building your own e-mail list and offering your best content to your most loyal fans and followers.

  10. Monetizing Your Personal Brand
    How do you make a living doing what you love? Lessons 1-9 teach you how to build a Personal Brand from the ground up. But once you have an audience, it’s time to monetize.

  11. Build a Personal Brand
    Thanks for watching Cole's course on building a personal brand in the gaming industry. Feel free to jump into the next course, or start making some moves!